The Selling Process

Attracting the highest possible value for your home requires proper preparation.
You need effective marketing and an expert knowledge of local market conditions. I can help you navigate the process and ensure your experience is as positive as it is successful.
Explore The Selling Process



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Evaluating Your Home
The first step to selling your home is to evaluate the home’s condition. It will be important to address any cosmetic or functional deficiencies or decide on potential upgrades or improvements that may be considered value adds prior to sale. We’ll make these evaluations, many require a disclosure to potential buyers. We can create the staging and condition checklist to help ensure your home is in the best condition possible for attracting buyers.

Choosing An Asking Price
There are many important factors to consider in determining a competitive list price for your home, such as location, condition, comparable and closed sales and local market conditions, but it is not as simple as looking at a comparable sales report (CMA). Other critical factors that need to be considered are how many other homes in your area have been reduced in price or are new or have extended timeframes. Understanding what the market will pay is also critical and if selecting an accurate list, and all of these factors will help you make your decision as reliable as possible.

Getting Market Ready
Preparing your home to sell can make a big difference when it comes to dollars or timing the sale. Depending on the condition of the home, there are always considerations for needed repairs, renovation work completion, and staging. Getting the exterior ready is also helpful and very visible. Items including deck stain or minor landscape maintenance or updating gutters or adding landscaping areas. It may also be about adjustments to how the home is currently furnished or staged. The focus of this process is to present your home for sale in its best impression and invite the most attractive offers possible.
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Listing Your Home
When the home is ready for market, I will arrange professional photography. I will then have your home listed on the local MLS and syndicated to various brokerage and agent sites, additional advertising methods may also be used such as direct audience push with the target market. Creating a personalized plan to market your home will help produce the interest of the right buyer.
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Home Showings
Once your home has been listed, home showings will begin. It may take a few scheduled showings to find each new buyer. Typically, the homeowner is not present for home showings, but you will be notified in advance of any showings or open houses and can schedule changes with the real estate representative. This creates an inviting and welcoming atmosphere for buyers touring the house.
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Receiving Offers
An offer or multiple offers will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will assist against the expiration of an original or revised timeline for response back to the buyer. Timeline stipulations are written into every contract, specifically as it relates to specific conditions and financing. Once all parties reach an agreement, you will officially be under contract.

Appraisal & Inspection
Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the result of these reports, there may be another round of negotiations or the agreement is amended by all parties. Depending also if an inspection reveals any new concerns a separate report is needed by the buyer in order to continue other negotiation factors.
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Closing!
Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork needed to complete the sale. This process typically takes less than an hour. Once the paperwork is signed and verified, the title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!
What's My Home Worth ?
Thinking of Selling? Fill out the form below to request a valuation
Staging Checklist
- Organize and declutter every room. Keep decorations to a minimum.
- Empty the garage, attic & closets as much as possible to maximize the appearance of storage space.
- Clean everything. Consider hiring a professional service to conduct a deep clean of the entire home.
- Remove personal items and memorabilia, including family photos, trophies and collectables.
- Replace dead light bulbs.
- Open draperies and blinds to increase natural light.
- Ensure all doors, cabinets & windows open and close properly.
- Remove unnecessary furniture to create as much walkable area as possible.
- Use lamps to increase brightness.
- Thoroughly clean the fireplace and replace old screens.
- Use coordinated accessories to create coherence.
- Clear countertops except for a few thoughtful, decorative items.
- Empty cabinets and drawers and remove dishes, flatware and cookware that don’t match.
- Clean all appliances, including the inside of the oven, microwave and refrigerator.
- Clean and organize the pantry to maximize space.
- Empty trash cans and move them out of sight.
- Remove coupons, magnets and photographs from the refrigerator.
- Scrub every surface, including hard-to-reach areas behind the sink and toilet.
- Remove personal products like medicine & hygiene supplies.
- Replace old shower curtains and bath mats.
- Use vinegar to remove hard water stains and clean shower heads.
- Use neutral-colored towels and washcloths.
- Check the condition of caulk and grout and repair as needed.
- Deodorize with baking soda and avoid overpowering chemicals like bleach.
- Remove clothing and coat hangers from closets to maximize space.
- Store jewelry and other valuables in a safe location.
- Depersonalize by removing unneeded decorations.
- Remove video game consoles and standing electronics, especially those with exposed cords.
- Replace floral prints and other feminine or masculine items with gender-neutral alternatives.
- Remove personal items like family portraits.
- Patch any holes and consider a fresh coat of paint where needed.
- Replace missing or damaged outlet covers.
- Wash windows, inside and out.
- Repair or replace damaged screens.
- Consider repainting bold and gender-specific colors with bright, neutral alternatives.
- Power-wash the home exterior, driveway, and porch areas.
- Weed beds and trim back trees and shrubs. Consider fresh mulch.
- Stow lawn equipment and children’s toys out of site.
- Replace any bulbs around the exterior of the home.
- Remove pet hair from furniture and all surfaces.
- Consider special cleaning products to remove pet stains.
- Remove beds, toys, food bowls and other pet items.
- Be sure pets are not present for showings.
- Consider a fresh coat of paint on older cabinets.
- Use high-adhesion primer and an epoxy based paint to freshen up dated tile.
- Open windows and use candles to create an inviting aroma.
- Use mirrors to increase the appearance of space and brighten dark areas.
- Avoid cooking odorous foods on showing days.